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Home - Cooking - Substitutes

Latest Updated: Feb 28, 2026 by Andrew Gray

Sweet Delights: 5 Best Substitutes for Nutella

The best substitutes for Nutella are Make Your Nutella, Nocciolata, Justin's Chocolate Hazelnut Butter, and Jem Hazelnut Raw Cacao Butter.

Make Your Nutella is the closest match - it has a similar flavor and works at a 1:1 ratio in most recipes.

For cooking, Nocciolata also works well - adjust the amount to taste since it may be slightly stronger or milder.

Alright, folks, here's the scoop on something pretty epic.

Nutella has its throne, sure, but there's a whole universe of spreads out there waiting to shake things up in your kitchen.

You've probably reached into your pantry, hoping for that familiar jar, only to find out you're out. Bummer, right? Wrong!

That's actually your golden ticket to experimenting with some top-notch alternatives that could easily slide into your heart, maybe even snagging a permanent spot on your go-to snack shelf.

From sweet and nutty to creamy, we've got the details on five contenders that could rival the chocolate-hazelnut king. Ready to find your next spread obsession?

what is nutella Save for Later!

Table of Contents

Toggle
  • 5 Nutella Alternatives with Similar Sweetness
    • 1. Make Your Nutella
    • 2. Nocciolata
    • 3. Askinosie Hey, Hey Hazelnut. Chocolate Hazelnut Spread
    • 4. Justin's Chocolate Hazelnut Butter
    • 5. Jem Hazelnut Raw Cacao Butter
  • Frequently Asked Questions

5 Nutella Alternatives with Similar Sweetness

Nutella, a popular chocolate hazelnut spread, is loved by many.

However, if you're looking for alternatives to Nutella due to dietary restrictions or personal preference, there are several options available.

SubstituteKey CharacteristicsProper Ratio
Make Your NutellaHomemade version with customizable ingredients; control over sweetness and nuttinessAdjust ingredients based on personal preference and desired taste
NocciolataOrganic hazelnut spread with cocoa and milk; creamy and rich flavorUse an equal amount of Nocciolata as a substitute for Nutella
Askinosie Hey, Hey Hazelnut! Chocolate SpreadCrafted from cacao, dates, and Madagascar vanilla bean ghee; rich and chocolatey flavorUse an equal amount of Askinosie Hey, Hey Hazelnut! as a substitute
Justin's Chocolate Hazelnut ButterChocolate hazelnut butter made from high-quality ingredients; smooth and decadent textureUse an equal amount of Justin's Chocolate Hazelnut Butter as a substitute
Jem Hazelnut Raw Cacao ButterRaw cacao butter blended with hazelnuts; organic and nutrient-denseUse an equal amount of Jem Hazelnut Raw Cacao Butter as a substitute

Now, let's look into each substitute in more detail:

1. Make Your Nutella

make your nutella Save for Later!

Let's start with the most obvious solution: make your Nutella.

You can find plenty of recipes online that only require a few simple ingredients.

All you need is hazelnuts, cocoa powder, sugar, oil, and milk.

With this option, you can control the sweetness and add as much or as little hazelnut flavor as you want.

You can also experiment with different types of oil and milk to find a combination that you like best.

If you're feeling ambitious, you can even roast your hazelnuts.

This will give the spread a deeper flavor that sets it apart from store-bought Nutella.

Whether you make your Nutella or buy it from the store, be sure to check the ingredients list.

Some brands add unhealthy ingredients like vegetable oils and artificial flavors.

So, if you're looking for a healthy option, make your own.

  • Key Characteristics: Make Your Nutella offers the flexibility to create a homemade version with customizable ingredients. You have control over the sweetness and nuttiness, allowing you to tailor the taste to your preferences.
  • Proper Ratio: Adjust the ingredients based on personal preference and desired taste. Experiment with different ratios of hazelnuts, cocoa powder, sweeteners (such as sugar or honey), and flavorings (such as vanilla extract) until you achieve the desired result.

2. Nocciolata

nocciolata Save for Later!

For those who love chocolate and hazelnuts, Nocciolata is a dream come true.

This Italian spread is made with roasted hazelnuts, cocoa, milk, and sugar.

It's thick and creamy, with a deep chocolate flavor and just the right amount of sweetness.

Nocciolata is perfect for spreading on toast, using as a dip for fruit or cookies, or simply eating straight from the spoon.

In terms of consistency and texture, Nocciolata is quite similar to Nutella.

However, it has a richer flavor thanks to the addition of cocoa.

If you're looking for a truly indulgent treat, Nocciolata is worth trying.

Hence, Nocciolata can be seen as an Italian version of Nutella with a more intense flavor due to the addition of cocoa.

It is also worth mentioning that Nocciolata contains less palm oil than Nutella.

All in all, Nocciolata is a delicious chocolate hazelnut spread perfect for those who love rich and intense flavors.

If you haven't tried it before, I highly recommend giving it a go.

  • Key Characteristics: Nocciolata is an organic hazelnut spread with cocoa and milk. It has a creamy and rich flavor similar to Nutella, making it a nice substitute.
  • Proper Ratio: Use an equal amount of Nocciolata as a substitute for Nutella in recipes. The creamy texture and balanced sweetness will provide a similar experience.

3. Askinosie Hey, Hey Hazelnut. Chocolate Hazelnut Spread

askinosie hey hey hazelnut chocolate hazelnut spread Save for Later!

If you're looking for an artisanal, small-batch hazelnut spread that's made with single origin chocolate, Askinosie Hey, Hey Hazelnut.

Chocolate Hazelnut Spread is the one for you.

This spread is made with just four ingredients: hazelnuts, cocoa beans, sugar, and cocoa butter.

Askinosie Hey, Hazelnut. has a deep chocolate flavor with roasted hazelnut notes.

The texture is smooth and spreadable, making it perfect for spreading on toast or using in recipes.

The only downside to this spread is that it's more expensive than other brands on the market.

But, if you're looking for a high-quality hazelnut spread made with single origin chocolate, Askinosie Hey, Hey Hazelnut is worth the splurge.

  • Key Characteristics: Askinosie Hey, Hey Hazelnut! is a chocolate spread crafted from cacao, dates, and Madagascar vanilla bean ghee. It offers a rich and chocolatey flavor that can be a delicious alternative to Nutella.
  • Proper Ratio: Use an equal amount of Askinosie Hey, Hey Hazelnut! as a substitute for Nutella. The smooth consistency and decadent taste will improve your recipes.

4. Justin's Chocolate Hazelnut Butter

justin chocolate hazelnut butter Save for Later!

The next best substitute for Nutella is Justin's Chocolate Hazelnut Butter.

This butter is made with organic ingredients and has a similar consistency to Nutella.

In terms of flavor, Justin's Chocolate Hazelnut Butter is not as sweet as Nutella and has a more intense hazelnut flavor.

This butter can be found in most health food stores and some supermarkets.

Like most hazelnut butter, Justin's Chocolate Hazelnut Butter is high in fat.

However, the fat content is mostly healthy monounsaturated and polyunsaturated fats.

This butter is also a good source of fiber, protein, and vitamins E and B.

So, if you are looking for a healthier alternative to Nutella, Justin's Chocolate Hazelnut Butter is a good choice.

Just be aware that it is high in fat and calories, so enjoy it in moderation.

  • Key Characteristics: Justin's Chocolate Hazelnut Butter is made from high-quality ingredients, providing a smooth and decadent texture. It offers a nice combination of chocolate and hazelnut flavors.
  • Proper Ratio: Use an equal amount of Justin's Chocolate Hazelnut Butter as a substitute for Nutella. The creamy texture will add depth to your recipes.

5. Jem Hazelnut Raw Cacao Butter

jem hazelnut raw cacao butter Save for Later!

Last but not least in our list of amazing cacao butter is Jem's Hazelnut Raw Cacao Butter.

This butter is made from 100% raw hazelnuts and cold-pressed cacao beans, giving it a unique flavor.

The hazelnuts give the butter a nutty taste, while the cacao beans provide a rich chocolate flavor.

Jem's Hazelnut Raw Cacao Butter is perfect for those who want to add a little bit of flavor to their dishes without overpowering them.

In terms of health benefits, hazelnuts are a good source of vitamins and minerals, including vitamin E, which is beneficial for the skin.

Cacao beans are also a great source of antioxidants and have improved blood flow and reduced inflammation.

Combining these two ingredients makes Jem's Hazelnut Raw Cacao Butter a great choice for those looking to improve their health.

  • Key Characteristics: Jem Hazelnut Raw Cacao Butter is a raw cacao butter blended with hazelnuts, creating an organic and nutrient-dense spread. It offers a unique flavor and added health benefits.
  • Proper Ratio: Use an equal amount of Jem Hazelnut Raw Cacao Butter as a substitute for Nutella. The combination of raw cacao and hazelnuts will provide a rich and satisfying taste.

Frequently Asked Questions

What is the best substitute for Nutella?

Make Your Nutella is the best substitute for Nutella because it shares a similar flavor and texture. Use it at a 1:1 ratio in any recipe that calls for Nutella.

What works as a replacement in recipes?

Yes. Make Your Nutella and Nocciolata work as direct replacements in most recipes.

Use the same quantity and adjust seasoning after tasting.

Does the substitute change cooking time or temperature?

Usually not, but check moisture content. Wetter substitutes may need a slightly higher temperature or longer cook time to evaporate excess liquid and achieve the right texture.

Is the substitute appropriate for all dietary restrictions?

Check labels carefully.

Many substitutes introduce allergens or ingredients that conflict with specific diets - dairy, gluten, soy, or nuts may appear in processed alternatives.

Explore more: This post is part of our Ingredient Substitutes Guide.
Andrew Gray

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Restaurant industry veteran sharing real recipes, honest substitutes, and tips that actually work in a home kitchen.

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