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Home - Cooking - Substitutes

Latest Updated: Feb 28, 2026 by Andrew Gray

Delicious Alternatives: 5 BEST Substitutes for Brioche Bread

If you're out of Brioche Bread, reach for Challah Bread, Pullman Loaf, Japanese Milk Bread (Shokupan), Hawaiian Sweet Bread, and Croissants.

Challah Bread

Challah bread is a type of Jewish egg bread that is often braided and baked in a loaf.

Pullman Loaf

Pullman loaf is a type of bread that is typically made in a rectangular or round pan.

Finding the perfect brioche substitute feels like a kitchen win we're all aiming for, right?

Sometimes, you plan the perfect brunch or a dinner that screams for a soft, buttery roll, and boom, there's no brioche in sight.

No brioche? No problem.

T1We've been there, scanning aisles and coming up empty-handed, which led us on a quest.

A quest to uncover the top swaps that will save your meal without skipping a beat.

We rustled up not one, but five fabulous alternatives that keep your dishes pleasant and guests none the wiser.

These aren't just stand-ins; they're standouts on their own merit.

With each, you maintain that fluffiness and sweet touch you'd expect from brioche, without the last-minute store run.

So, forget the brioche blues. We're here to guide you through the top picks that ensure you never miss a beat in the kitchen again.

Table of Contents

Toggle
  • The 5 Best Substitutes for Brioche Bread
    • 1 - Challah Bread
    • 2 - Pullman Loaf
    • 3 - Japanese Milk Bread (Shokupan)
    • 4 - Hawaiian Sweet Bread
    • 5 - Croissants
  • Frequently Asked Questions

The 5 Best Substitutes for Brioche Bread

While brioche bread is delicious, it can be difficult to find in stores.

If you can't find brioche bread or if you're looking for a healthier alternative, there are several substitutes that can be used in its place.

Here are five of the best substitutes for brioche bread:

1 - Challah Bread

challah bread Save for Later!

Challah bread is a type of Jewish egg bread that is often braided and baked in a loaf.

It is traditionally served on Shabbat and holidays and is often used for making French toast or bread pudding.

While there are many different ways to serve challah bread, one of the most popular is simply to slice it and serve it with butter or cream cheese.

Another popular option is to make challah French toast.

To do this, simply dip slices of challah bread in a mixture of eggs and milk, then cook them in a frying pan.

For an extra special treat, you can top your French toast with syrup or berries.

2 - Pullman Loaf

pullman loaf Save for Later!

Pullman loaf is a type of bread that is typically made in a rectangular or round pan.

It has a soft crust and a light, airy texture.

Pullman loaf is often served sliced and spread with butter or other spreads.

It can also be used for sandwiches, toast, or as an accompaniment to soup or salad.

When purchasing Pullman loaf, look for bread that is fresh and has a uniform texture.

Avoid bread that is crumbly or dry.

Pullman loaf can be stored in a cool, dry place for up to one week.

Slice and wrap the bread tightly in plastic wrap to keep it fresh longer.

3 - Japanese Milk Bread (Shokupan)

japanese milk bread shokupan Save for Later!

Japanese milk bread, or shokupan, is a type of white bread that is popular in Japan.

It is made with a combination of milk and flour, which gives it a soft and fluffy texture.

Shokupan is often served sliced into thick pieces and spread with butter or margarine.

It can also be used for making sandwiches or toast.

Some people like to eat shokupan with sweet toppings such as honey or jam, while others prefer savory toppings such as cheese or ham.

It also goes well with a cup of tea or coffee.

Shokupan can be found in most bakeries and supermarkets in Japan.

It is also becoming increasingly popular outside of Japan, especially in Asian countries.

4 - Hawaiian Sweet Bread

hawaiian sweet bread Save for Later!

Hawaiian sweet bread is a type of egg bread that is often used in French toast or sandwich recipes.

It is fluffy and slightly sweet, with a hint of vanilla flavor.

Hawaiian sweetbread can be found in most major supermarkets, and it can also be ordered online.

When served plain, Hawaiian sweetbread makes an excellent breakfast food or snack.

It can also be served with fruit, jam, or whipped cream for a more indulgent treat.

For a unique twist on French toast, try dipping Hawaiian sweetbread in egg and frying it until golden brown.

Serve with syrup and fresh berries for a truly delicious breakfast experience.

5 - Croissants

croissants Save for Later!

Croissants are a type of bread that originated in France.

They are made from a dough that is fluffy and light, with a flaky texture.

Croissants can be served plain, or they can be filled with various ingredients such as chocolate, cheese, or ham.

They are often served for breakfast or as a snack.

When serving croissants, it is important to include butter or jam on the side.

This will allow guests to choose how they would like to enjoy their croissants.

Croissants are best when they are fresh, so it is advisable to serve them soon after they have been baked.

Frequently Asked Questions

What is the best substitute for Brioche Bread?

Challah Bread Challah bread is a type of Jewish egg bread that is often braided and baked in a loaf. Use it at a 1:1 ratio in any recipe that calls for Brioche Bread.

Can I use a different ingredient instead?

Absolutely. Challah Bread is the closest swap.

Pullman Loaf also works in a pinch. Match the original amount and tweak from there.

Can this substitute be used in baking as well as cooking?

Some work in both, but baking is less forgiving.

Substitutes that alter fat content, sweetness, or moisture can shift the structure of baked goods.

Test with a small batch first.

Does freezing affect how well the substitute performs?

Frozen substitutes sometimes change texture after thawing. This matters more in raw applications like salads than in cooked dishes where texture is softened by heat anyway.

Explore more: This post is part of our Ingredient Substitutes Guide.
Andrew Gray

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Restaurant industry veteran sharing real recipes, honest substitutes, and tips that actually work in a home kitchen.

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